And the shoto family continues to grow! Edward Scherf, a Visual Designer originally from Northern Michigan is bringing his unique, award-winning, and ice-hockey-loving eye to the problem of the unshared photo. Having worked with brands like Nike, Apple, Microsoft, HP, Palm, and most recently designing for Path, Edward has helped create truly innovative products. At shoto, he’ll be working on the designs for the iOS and Android apps, and helping optimize the user’s experience of the app. Edward’s been kind enough to answer some questions to let you know a little bit more about him:
NN: Where do you call home?
ES: I’m originally from a small town in northeast Michigan; nestled along one of the great lakes, Lake Heron. It’s a place where rush hour traffic has never been a thing, the average age is around 50 years old, and people just enjoy the outdoors; playing on the lake, hunting, fishing, etc.
But with all that said, I really miss it sometimes. Things just move at a slower pace and seem simple there. It’s great to go home and just slow down.
NN: How did you find out about shoto?
ES: I was introduced to shoto by the good people over at ooomf.com — Sachin had posted a freelance job listing there and Mikael thought I would be a good fit. One thing lead to another and well, here I am.
NN: What were you doing before shoto?
ES: Before joining shoto, I was a Product Designer at Path.com working on their iOS and Android application. Previous to that, I worked at HP/Palm designing WebOS. But most of my professional career has been freelancing. I’ve worked with large companies and small startups, but above all else, I enjoy working closely with a people that have a true passion for their product.
NN: How did you become interested in UX/UI and design?
ES: My family is very artistic. My mother is a florist and my father is a carpenter. I’ve grown up appreciating craftsmanship and really getting behind your craft. Growing up I enjoyed drawing stuff, comics, still lifes, etc. In Junior High School a friend introduced me to Photoshop and I loved the challenge of teaching myself something new. it felt pretty natural to do what I had been doing all along, but now do it digitally.
I sort of stumbled into UI / UX a while later. Starting out with website and Windows customization, which led me to creating icons; which then lead to UI.
NN: What are some of your hobbies? How do you fill your time when you’re not working?
ES: My fiancée and I both love hockey, if we aren’t playing it, we’re usually watching it at a rink or on TV. Aside from that, I love going to concerts, playing video games with my friends from back home. I miss being out in the woods hunting and fishing, I suppose I could do that here, but it’s not the same.
NN: How do you think shoto can impact the world?
ES: My fiancée can attest to the fact that I’m pretty terrible at sharing photos after a road trip or some kind of social event. For me, shoto is going to save me from being “that guy” that didn’t share the photos as it will just do it automatically. For everyone else, it’s just going to make every social event that much better. Everyone loves memories, and shoto helps you paint a better one by collecting everyone’s perspective.
NN: You just won an all expenses paid vacation to anywhere in the world for one month. Where do you go? What do you do?
ES: I would love to be in a cabin on a private lake somewhere in Alaska or Canada. No one else around, no cellphone service, no internet, just me and my fiancée enjoying the quietness of a fire, the lake, and the outdoors.
Want to learn a little more about Edward? Check out his website: pixellumberjack.com